By Vernalee
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Are you magically persuasive?
Yes or no.
Before you answer, though I am as gregarious and as talkative as they come, don’t take my word for it. See what the experts have to say. According to Lolly Daskal, President/CEO of Lead from Within, “If you know the right words, you can just about get anything you want.”
Power words are the secret weapon of persuasion. “Here are seven of them–study them, use them, practice them, and watch what happens.
1. You
In a Yale study, you ranked as the No. 1 most influential power word in English. You shows compassion and empathy, which are at the heart of persuasive speech. The only way to boost the power of you is by using the person’s name. “You know it’s true, [name]” makes your pitch suddenly very meaningful.
2. Imagine
The word imagine expands the idea of what’s possible. Imagine you’ve won the lottery. Imagine you have the funding you’re seeking. Imagine living in your ideal house. It’s a word that opens opportunity–a word that says to skip all the worries. It bypasses critical thinking and goes straight to what feels good.
3. Act
Nothing is more powerful than action. When people act to make things happen, they move themselves closer to what they want–regardless of the outcome.
4. Because
The power of because lies on two fronts. For logical thinkers, there is great appeal in connecting cause and effect. But because works on emotions, too. If someone’s in line at Starbucks and asks to cut in front, the likely answer is no. But if that stranger adds “… because my child is waiting for me outside,” people are far more likely to say yes. Stating a reason helps people connect logically and emotionally.
5. Now
Immediacy is what everyone wants: Get what you want now. Make a change now. You can start now. Tomorrow is too late, yesterday is over, and now is exactly the right moment to start.
6. Believe
It’s not about the logic of a situation or even the reality, but what we can will into being. Believing is the first step in making something happen, the element that allows us to overcome limitations. If you believe in yourself, everything is possible.
7. Guaranteed
When you describe something as guaranteed, people are immediately put at ease. It offers assurance that a risky decision is safe, that investing is safe–or, at worst, that there is recourse for dissatisfaction. It’s a word that offers security, and it gets you what you want, when you need it. I guarantee it.”
So please accept my indulgence as I “VERNAlize” my final thoughts around these 7 powerful words. If YOU mobilize yourself at the right time and the right place, with the right folks, YOU can only IMAGINE what YOU can accomplish. The sky is the limit because YOU BELIEVE in yourself. YOU did not need anyone to convince YOU what YOU need to do NOW. YOU did not wait; YOU acted immediately. YOU took the right steps. I GUARANTEE YOU that YOU will rise to the top because your actions followed your words! Remember always this “VERNAism“, “If it is to be, it’s left up to me!”
Photo credit: www.pininterest.com; Source: www.inc.com