As entrepreneurs, it is imperative that you become your own brand. Besides, no one can sell you better than you. Agreed?
The question is: How do you become a brand; a recognizable brand at that? Let’s see what the experts have to say.
1. First …Become an expert on something that relates to your business.
2. Establish a website or blog under your full name preferably and/or theme a recognizable subject name that you can call your own.
3. Learn how to be a good source.
4. Generate brand awareness by networking.
Allow me to “Vernalize this.
In other words, become a knowledgeable brainchild whereby you unequivocally know what you are talking about; promote and establish yourself as an authoritative expert. It may sound complicated, but it isn’t.
In simple terms, educate yourself and showcase your talents.
Take it a step further and become a primary source so that people ultimately come to you for the quote as the recognized expert.
Sounds good so far?
As you expertly craft a good name and reputation for yourself in the stratosphere, your network and the world will recognize you for your skills, knowledge, talents, and of course your brand.
You now stand out from the crowd.
A good name is hard to beat; isn’t it?
Your good name or shall I refer to it as your brand will draw people to you like bees to honey.
Speaking of your drawing card, networking becomes one of your trump cards.
The four rules of networking that you should keep in mind are mutualism, giving, targeting and reconnecting.
A. Mutualism: You have to create win-win relationships in business. Mutual benefits will help.
B. Giving: Help someone out, before asking for anything in return. This makes people want to support you.
C. Targeting: You want to be very specific with the types of people you network with, in order to save time and to attract the right people to your brand.
D. Reconnecting: Never lose touch, that way networking contacts remember you when new opportunities surface.
These tenets remind me of the old folks sitting back in their rocking chairs on their screen porches in Mississippi.
Without anyone asking for their input, they voluntarily would put in their two cents. “That child sho nuff knows what she’s talking about. Her mouth might get her somewhere someday. For sho, she meets no strangers. She can work the room better than anybody I know. Can’t she?”
Though perhaps elementary, those old folks saw your shining star. Hence, you were creating your brand even back then.
As you move forward, continue the development so that all will materialize into positivities that sell and work.
In closing, you will know that you have become a recognizable brand if a letter is mailed to you with just your name on it (no address) and it arrives at your office doorstep.
Okay folks, don’t flood my mailbox with letters addressed to Vernalee.
If you do, I claim it!
It is the validation that my branding tactics have been successful.
Join me as we rebrand and re-position ourselves.
Photo credit: www.zcorum.com; Source: Entrepreneurs.com